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Advanced Pricing: Charge What You're Worth (And More)

Author

Hassan Hajji
February 11, 2025

In partnership with

Hey there,

If you’re undercharging for your UGC content, you’re not alone. Many creators fear asking for higher rates because they worry brands will say no. But here’s the truth: brands expect to pay for value—and it’s time you started charging what you’re worth (and more).

Today, I’m breaking down advanced pricing strategies that will help you confidently price your content and secure higher-paying brand deals.

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🌍 Research Industry Rates (and Then Charge More)

Brands have budgets, and most are willing to pay above average for creators who deliver results.

Action Steps:

  • Use platforms like Clara for Creators, FYPM, and UGC Rate Calculator to research industry rates.

  • Add 20-30% to your base rate to account for taxes, editing time, and content usage rights.

  • Remember: If brands accept your rate instantly, you’re likely undercharging.

📊 Offer Tiered Pricing Packages

Brands love options. Tiered pricing gives them flexibility and allows you to upsell.

Action Steps:

  • Create 3 packages: Basic, Standard, and Premium.

  • Include add-ons like extra revisions, multiple formats, or expedited delivery.

  • Position higher-priced packages as the best value with more deliverables.

📅 Charge for Usage Rights and Licensing

Most creators forget to charge for how brands use their content. This is leaving money on the table.

Action Steps:

  • Clearly define where and how brands can use your content (organic, paid ads, website, etc.).

  • Charge separately for paid ad usage, whitelisting, and exclusivity.

  • Include licensing fees in your contract and discuss it upfront.

👩‍💼 Price Based on Value, Not Time

Brands don’t care how long it takes—they care about results.

Action Steps:

  • Highlight your past campaign results (engagement, conversions).

  • Price based on the value your content brings to the brand.

  • If your content can generate thousands in sales, price accordingly.

💰 Implement Retainer Deals for Consistent Income

Retainer contracts give brands consistent content and give you stable income.

Action Steps:

  • Offer monthly or quarterly content packages.

  • Provide brands with incentives for committing long-term (discounts, priority service).

  • Position yourself as an ongoing partner, not a one-off creator.

🔥 Action Steps:

  1. Research industry rates and adjust your pricing.

  2. Create tiered packages to upsell your services.

  3. Start charging for content usage and licensing.

The brands you want to work with expect professional pricing. It’s time to own your value and get paid like the pro you are.

Which pricing strategy will you try first? Hit reply and let me know!

Charge your worth,

Elizabeth

P.S. Need help creating pricing packages that brands can’t resist? Get access to templates and pricing guides in our Skool community! 👀